Synesthesium is an interactive installation designed for a brand activation, focusing on the intersection of neuroscience and generative art.
The project aimed to provide festival goers with a tangible visual representation of their own mental states, creating a personalized “biometric portrait” in real-time.
The installation functioned as a feedback loop between the human brain and a digital environment. Participants were equipped with EEG (Electroencephalography) headsets to monitor their brainwave activity while listening to a curated selection of musical tracks.
As the music played, the system tracked the users’ neural responses to different frequencies, translating complex biological reaction data into a dynamic visual language.
The core of Synesthesium was a Touch Designer patch that mapped EEG data points to visual parameters. Brainwave patterns (Alpha, Beta, Gamma, and Theta waves) were captured and processed instantly. The neural signals influenced the behavior of a custom animation—altering shapes, colors, and movement fluidity based on the user’s focus, relaxation, or excitement levels.
Client: IQOS
Context: Jazz in the Park
